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A sitemap is an aid used in making navigation through a website easier. It contains the structure of the website along with the included links to the major parts and subsections of the website.

A website’s sitemap has a practical and essential use. It makes it easier for visitors to visit through and navigate the website. The navigational help ensures that they do not get lost and that they will not have to look futilely for the information or page that they need. A visitor who immediately finds the information that he needs quickly in a website has a higher chance of coming back for another visit.

Many website administrators, designers and webmasters do not fully exploit the uses and benefits of having a good sitemap. For most of them, merely providing a list of links that do not really give a good service to visitors to the website is more than adequate. For them, as long as spiders can find the pages in their website then they are content. But wouldn’t it better if you can design a sitemap page that is not only big help to your visitors but also adds value to your website?

The characteristic of a good sitemap is that each link has an accompanying description about the target page for each link. This helps visitors who go to your site and would rely on it in navigating through your webpages.

Let’s look at two examples:

Example 1

Link with no description

Rock music

Example 2

Link with description

Rock music, the history of British rock music, From the Beatles to the Rolling Stones, David Bowie, Duran Duran, U2, The best British bands and rock acts in history. Trace how rock music in Britain evolved.

There is a definite difference between these two examples. From a mere cursory look at the two examples it is obviously apparent that the second example is far more effective in giving the proper information to visitors. Website visitors are more likely to appreciate the kind of listing illustrated in Example No. 2. This is because most people are more at home with a search engine style listing because it is easier to navigate. No one would like to visit a website and see a sitemap presented similarly to the first example because there is a complete lack of information.

There is also an added benefit to making a descriptive sitemap. It helps in raising your search engine ranking.

By building your sitemap in such a way that you put all the links to related pages on each sitemap page, you are making, in effect, a themed sitemap page. Let us say that you have 7 pages that all relate to British rock music, by putting it all together you make a British rock music themepage. This kind of page will have the element a search engine considers is essential for a high ranking web page: keyword rich text.

It pays to make a good sitemap. Making a conscious effort to make one will bring great benefits to your website.

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Today the field of search engine optimization is becoming competitive day by day and backlinking is gaining popularity as a crucial SEO tool. There are number of factors determining one’s position on the website and driving traffic towards your site and backlinking is gaining significance and plays an important role for SEO. While discussing about the importance of backlinks, they can be termed as backbone of the website giving it the invisible but essential support.

Defining technically backlinks are the inbound links on the website. They are the links placed on other webpage’s and are directed towards your website, these are also known as incoming links, inlinks, and inward links. Quality inbound links add weight to the website popularity and search engine ranking. 95% of SEO focus today revolves around quality backlinking.

There are a number of ways to build quality and effective backlinks for your website.  Submitting your site to directories, article sites, Online Press Releases, placing signature links in the forums, leaving comments on the blogs etc. are some easiest methods for inbound linking. You can use reciprocal link exchange program with quality websites to get related with them.

Importance of backlinking for the SEO game can be discussed under following points:

•    Quality backlinks attracts search engines to find your website. Here, quality of the links dominates over the no. of links directed towards your website. Important thing to be noticed is, a web site linked to you having content relevant to your website will perform better than the website having content unrelated to your website.
•    Backlinking is a part of the entire ranking algorithm process for all the search engines. If two sites are similar in content and design, search engines have a tendency to prefer site having more inbound links but again quality links dominate. Linking with a bad site will cause a drop off for your websites on the search engines.
•    Quality backlinks drive not only search engines but are a crucial factor to attract the web users towards your website.
•    Backlinks helps to point towards your site.  Backlinks found on forums, blogs and other sites across the internet boost up your website popularity.
•    In today’s PR obsessed internet world inbound links are an effective tool to gain better Google PR. Google always consider number of inbound links while raking the websites.
•    Not only Google but all the biggies like Yahoo and MSN now use link popularity and link anchor text as the most important factors in determining their rankings.
•    Linking to the relevant and standard websites enhance your credibility in the World Wide Web.

You can increase your website PR and web traffic through the inbound linking with trusted resources. Add some quality links to your website and see your web business rocking.

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I am writing this white paper for those people who do not have any idea about search engine optimization (SEO). Special the business community of Pakistan who do not have information on SEO and its importance in today’s world. Search Engine Optimization is the only technique to increase your business revenue form internet and global world. Making a website is not enough in this era of technology; million of website are building and uploading daily on the global internet world. Main objective to write this paper is to promote search engine optimization in Pakistan. According to an internet report over 85% of internet users, use search engines to find related websites like yours? Millions of people each day turn to the major search engines to find products, services and information. With over one billion web sites listed with search engines, how will your customers ever find you among the competition? Search Engine Optimization is the solution.

SEO technical definition

SEO is short of Search Engine Optimization. The term used to describe the marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken.

Why SEO is important today

Today, internet marketing turning point on how popular your site is. Optimizing your site for Search Engine Marketing can result in a large hit rate to your site. This happens only if your site is to show whenever somebody searches for the keywords of your site. If your site is in the top of Search Engine Rankings, you need to take recourse only to search engine promotion. This is the only way you can possibly reach all those people who are really searching for your service or product. Internet Marketing today is dependent only on search engine optimization. It matters little that your website has the most beautiful graphics or the most attractive words.

Internet marketing is now gradually increasing in Pakistan, as we are very late in this field so Pakistani websites are behind in many keywords and in generic keywords. It doesn’t means that we can not reach SEO on generic keywords but it takes a lot of continuous effort to compete the generic keywords. Most important thing in SEO is that how often a website is updated and how much popular website is.

The only way to measure the success of a Natural Search Engine Optimization Campaign is to know where you rank on the Internet’s most important search engines for the keyphrases/ keywords which are relevant to your company, business.

Out of million’s of website on a single keyword (example: trading) only 10 websites comes on the first page of search engine result. 20 percent peoples open second page of the search engine result and 5 percent of the peoples go to the 3rd page, it means that only those websites/pages which are in top 30 results of the search engine will derive traffic to their websites from internet.

Basic Techniques of SEO

Optimizing a website for Search Engines is neither as difficult nor or complicated job as we think.

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We just need to know what practices to be done and how to do it. You can optimize your own pages yourself and receive excellent ranking in a matter of few months.

As, number of factors are important when optimizing a website, including the content and structure of the website’s copy and page layout, the HTML meta-tags and the submission process.

Below is a list of items which are important in SEO. Each item are factors that search engines look for when crawling your website in my next coming articles I will discuss each item separately to improve your website in terms of each of the following factor:

Your Keywords
• Selecting your keywords
• Prioritize your keywords

Domain name / Filename
• Domain Registration
• Keyword in domain name
• Keyword in filename
• Length of Website Address

Keyword Placement
• Keyword in title tag <title></title>
• Keyword in Description Meta-tag
• Keyword in Keyword Meta-tag
• Keyword in Content
• H1, H2 and H3 (Heading)
• Keyword Font Styles

Internal Links
• Keyword in links to internal site pages
• Valid internal links
• Efficient linking

External / Outgoing Links
• Quality Links
• Inspecting your Links
• Title and Description
• Limit number of links on a page

Incoming Links (backlinks)
• Quality of Referrer
• Trend of link popularity
• Anchor Text
• Age of Link
• Number of Outgoing Links on Referrer Page
• Position of Link
• Trusted Websites
• JavaScript/Flash Links

On-Page Factors
• Home Page
• Over optimization penalty (OOP)
• Getting Reported
• File Size
• Freshness of Pages
• Frequency of Updates
• Site Age
• Dynamic Pages
• Texts inside Images
• Excess JavaScript
• Inline Frames and Frames
• Hidden links / texts
• Cloaking
• Duplicate content
• Understandable Content

Off-Page Factors
• Traffic Buying / Link Schemes
• A minimum of one backlink
• Buying Links
• Server IP Address
• Links from bad websites
• Server Reliability and Uptime
User Activity
• Search Engine Traffic
• Click through Rate (CTR)
• Time spent on page
• Monitoring Bookmarks
• Leaving the Website

Gathering Links
• Collecting Links
• Unique Content
• Articles
• Press Release
• Forums / Guest books / Blogs
• Sponsoring
• Directories
• Link Exchange

On top of the factors above, I have used a term crawling there. I would like to give a brief introduction to crawling

Crawling, or web crawling is the method search engines use to create an index of the web. Pages are downloaded by an automated service, called a robot or a spider, and processed by the search engine to allow fast centralized searching. When a search engine downloads a page it generally looks at the hyperlinks on that page and processes them based on a set of policies.

Conclusion
In this article I have given an overview of SEO to you, we can achieve top ranking on search engines with continuous efforts and improving our website contents, layout and related material. I have listed all the techniques you can adopt these techniques to optimize your website and getting top ranked. I will describe each topic in detail in my coming articles.

Feel free for any query or help. Contact me on email or cell phone.

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Choosing a good domain name for your business website can be very hard but it is also essential to get it right, after all you want it to work for you.  In this article I explore the many different aspects that you should be considering when deciding on a suitable domain name.  I also take you through the steps I follow when choosing an appropriate domain name for my websites.

All things considered what we are trying to achieve is a website domain name that adequately describes your product or service, is broad enough to allow for some growth and scope in product or service, is simple enough for a person to recall and contains your most important keywords/phrases.  From an Internet marketing perspective there are also considerations of company and product branding that may be brought into this specification.  From an SEO perspective it may be better to use an older or established domain name that has been registered and known by the search engines for over a while, these tend to be rated more highly by Google in a respect point of view.

In this article I shall cover choosing the best new domain name that you can without considering your individual marketing or brand requirements.

To do the following tasks I like to have a couple of browser windows open and a spreadsheet program.  It may be required that you signup and login to certain websites, but these are all well known and respectable websites and do this at your discretion.

1. Load up overture inventory keyword volume checker in your browser window.  Type in your product name or service and submit.  Copy the results across into your spreadsheet.

2. load WordTracker in your browser, either using the free trial account or if you have a normal account, login.  Now using the wizard type in the same product or service you type in the previous step.  Run through the wizard and again, highlight and copy your results across into a new space in the spreadsheet.

3. Load up Google Adwords in your browser.  Navigate to tools->keyword tool and type in the same keyword we used in the previous two steps.  Ensure use synonyms are checked.  Copy all words across into selected keywords and click estimate search traffic.  Copy all results into a new space on the spreadsheet.

4. Using the spreadsheet we should have three columns and what we are looking to do is this step is weed out all items that are unrelated or irrelevant by deleting them from the spreadsheet.

5. Sort the three lists by search volume.  Working from the top down, highlighting and copying to a 4th space in the spreadsheet the highest searched on and most relevant phrases.  Repeat these steps until you have the top 10-15 phrases and keywords.

6. Identify your target market.  Are you customers searching for your product in your local region or are they open to World wide suppliers?  Having identified this we should use this as the domain extension (.com, .co.uk, .com.au etc) in the next step

7. Using this basic list identified in step 5, you might be lucky and be in an industry with little or no competition, so what we do here is remove any white space in the phrases and input them directly into your favorite bulk domain name registering tool.  Check them all and see if we are lucky to find one of these is still available for registration.  If the highest searched on term you have identified is still available and this strongly relates to your product/service you should register it now.  If none of these terms is available then try using a dash (-) between words and also try adding words to the domain, like “the” or “buy” to get as close to the highest searched on term that you possibly can.  You can also try re-arranging the words in the sentence.

So, now you have your list of 10+ domain names for your website to choose from and you should feel quite confident that they are relevant to your product or service, contain highly search terms and are short in length.  If you are in debate over which one to choose then always go for relevant and high searched terms first.

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In a recent thread at webmasterworld, when asked if members had 10 people to assist promoting their website, what would they do.  This interesting question produced the surprising answer by one member that they would have 9 people writing articles and one person linking.

Articles are a great way to get theme related one-way links, linkable content and can be contracted for around $10 per 400 – 500 word article.  Prices vary though, and so does the range of qualifications.

Article writing, like link building, is an excellent candidatate for outsourcing, or perhaps more correctly, Outtasking.

Why Outsource?

Oursourcing is great because you can purchase services you need when you need them.  You don’t have to worry about meeting payroll, or providing computers, desks or equipment.  While a freelancer is researching and writing you can take care of other things.

Often, a freelancer represents a group, allowing you access to the more resources and expertise.

Misconceptions

One of the biggest misconceptions is you can ‘just give it to them’ and it will all be good.  Nothing can be futher from the truth.  In fact, the more time and effort you put into it, the better the chances of success.

Example Project of 10 articles.

Before talking to my partners in the Philippines, I research keywords and use the keywords to set up the titles and content of the articles.  This usually gives me 6 or 8 of the article titles.  Since not all articles get syndicated, I go to several articles syndication sites and research which articles in my area have the most links in YAHOO.  This give more data for article topics and titles and general tone.  Next, I decide what type of article suits the titles best.  Is it to be a “information about this” article or a “how to” article with a bulleted list of actions the reader can take right now?

Once all this has been written out, I send it to my partner and ask to see 4 or 5 articles right away so that I can confirm everything is on track.

Or course, I have specified in advance the articles must be original, and I make periodic checks to make sure.  Once you have dealt with a freelancer a few times you can ease up, but it still pays to check all the time.

Don’t use software

There are lots of people offering software that scrapes article syndication sites and/or the web for content, re-arranges it, and spits out hundreds of articles.   My experience is it would have been easier and certainly faster to write the articles myself, or hire someone to do it.

Automated re-writes of scraped content seems to work on the Search Engines for now, but how long it is going to last is anyone’s guess.  The achilles heel of automation is that it has to use templates and will always leave a footprint that other automated systems (ie bots & crawlers) can easily detect.

Price vs. Turnaournd time

Most freelance writers take on more contracts than they can handle and juggle turn-around times to maximise immediate cash flow.  At any moment they only have a few contracts to work on, although they have many outstanding.  Sound familiar?

Knowing this, expect to get a low price with a longer turnaround, OR a short turnaround with a higher price.

Low or High?

Don’t choose the lowest price and don’t choose the highest.  Review what they say and examples of their work and make a decision on which one you like first, then look at cost.

A team is also important.  Ofter ‘a freelancer’ represents a small group who work together.  With a team of 5 people writing 20 articles, you get different approaches and points of view. I give preference and pay a slightly higher price for a team.

Qualifications

Qualifications are important in relation to what you need.  I like newspaper writers  because they are in the business of writing snappy headlines and catchy articles, which is what I like for my sites.

Other sites may prefer novelists or technical writers to suit the tone of their sites.

Contracting out or outsourcing is still work — just a different kind of work.  Managing freelancers takes some skill and practice and if done properly, can increase productivity and lower costs substantially.

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Picture this scene, an adolescent boy walks into a barber shop and says to the barber, “Don’t touch me, I’m only here because my mom forced me.” Search engine optimizers are sometimes put into the position of the barber. They are knowledgeable and willing to work on their client’s site, but the client doesn’t want any modifications done to the text that is visible on her web pages. This kind of dilemma occurs due to general misconceptions about search engine optimization. Let’s look at these misconceptions.

1. SEO only involves writing meta tags and working on “invisible” code

Many people want to get a high ranking for various keywords or keyword phrases, but if you look at the text on their web pages you can hardly find these vital words. They come to a search engine optimizer and think that he or she will sprinkle these words into the meta tags and it will work like magic. This is a major misunderstanding.

It is true that your main keywords and key phrases should be in your title tag and your description meta tag, and even in the keywords meta tag, but they must also appear on the page itself and they must appear in some strategic places on that page. Some clients say, “But I like the way it looks now.” You may like the way it looks, but the search engines will not recognize that your page is truly about Electronic Widgets unless these words appear in headlines on the page, in the opening paragraph, in the file or domain name in link text and in the body text of your page.

So, by all means if you already have copy that works, that can convert visitors into buyers or otherwise accomplish the purposes of your site, keep it. But you should also be ready to listen to what the optimizer has to say about modifications that will enable search engines to select your site when a potential buyer makes a query for your key words or phrases.

2. Search Engine Optimization is Tricking the Search Engines

Some clients say, “Don’t touch the visible copy but put in the modifications invisibly.” Using invisible text is something that can get you banned from a search engine. The main purpose of search engine optimization is to give your website the best possible chance to come up in good positions when someone makes a query for your keywords or key phrases. The key to doing this is to design web pages and write copy that is intelligible to search engines, without sacrificing the experience and understanding of your end-users, the people who visit your site. So, don’t ask your SEO professional to try to trick the search engines, but work with him or her to present your website in the best possible way.

3. Search Engine Optimization deals mainly with onsite modifications

Even if your website is well designed, has proper meta tags and has keyword-rich text, this alone does not guarantee that your site will rank high in competitive queries. All of these factors, design, meta tags, and copy, are on-site factors. Search engines certainly take them into consideration, but they also value off-site factors such as how many high quality or authoritative websites link to you. This means that hand-in-hand with your on-site optimization you and your promotion team will have to embark on a campaign to get links to your websites coming from websites that are already highly regarded by the search engines and by the public in general.

4. Search Engine Optimization works instantly

Don’t expect to get a flood of traffic right after your site has been optimized. Some search engines work in a fairly rapid manner, but the main search engine at the present moment, Google, is believed to have deliberately put an aging delay into its algorithm. This means that it may take several months before your site makes it into the top results for your particular category, especially if it is a newly created site. During this initial period you will also have to consider using other promotional methods such as pay per click advertising, article marketing, joint ventures, paid advertising in ezines and offline advertising.

5. Search Engine Optimization is Prohibitively Expensive

While it is true that very large organizations, ordering services from the top SEO companies, can end up spending thousands of dollars on their optimization campaigns, search engine optimization can be the most inexpensive and cost-effective option for web site promotion.

If you launch a modest pay per click campaign and pay five cents per click and get 100 clicks per day, then your cost is $5.00 per day or $1825 per year. If you learn how to optimize your pages by yourself you may be able to get natural search engine traffic without paying the pay per click fees. This is in fact what many webmasters do. Or, if you opt for a modest search engine optimization package from a professional you can end up spending less than the pay per click fees.

So the next time you hear one of the myths about search engine optimization don’t accept it blindly.

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A keyword can be defined as a word or phrase that can be utilized in searching for a website.  Keywords can be placed in titles, a body of text, online catalogs, abstracts, indexes, notes and subject headings. Using the right keywords is very important, and keyword optimization, if done correctly, will aid in driving traffic to your site. In order to know which keywords will be most effective for your site, there are a few things that need to be done:

• Examine your websites’ first page; make sure that it contains a central theme.
• Find the words or phrases that best describe the content on the websites’ first page.
• Make a list of the aforementioned words and/or phrases.
• Do not use highly popular keywords that are being used by a thousand other websites.
• Figure out the popularity of the words you have chosen by utilizing a keyword directory or one of the many keyword suggestion tools.
• You can now narrow your list down to just a few optimal words.

Use the above process for every one of your pages, and you will be able to more effectively optimize the power of your keywords.  Remember that when you are determining what keywords will work best for your site, that there are different types of keywords.  Knowing about each type will aid in the optimization of your keywords.

When determining what words to use as your keywords, you should first determine what the focus of your website is, what value the websites’ information has to offer, as well as who your target audience is.  Knowing these particulars in advance will help you to choose keywords that will be optimal for your website.

Types of Keywords

Generally, keywords can be grouped into three different categories.  These categories are as follows:

• Theme Keywords- these types of keywords are used to target a highly specific audience of people.  They are normally used on every single page of the site, and are quite effective at boosting page rank.
• Single-word Keywords-these types of keywords are normally used between 5 and 7 times on a page, and are used to target a wide, general audience.
• Multiple-word Keywords- these types of keywords, sometimes referred to as “keyword phrases”, are used to target a specific audience, usually in a specific location.  These types of keywords are also good at improving page rank.

Tools to Use

There are many tools available that will allow you to examine just which keywords are overused, which ones are not, and which keywords will best benefit you and your website.  Since there are so many tools available, you will need to figure out the one that you are more comfortable using.  Some keyword tools are free, while for others there is a charge.  Some of the tools that can help you find good keywords for your site are:

• Keyword Search Tools
• Keyword Research Tools
• Keyword Lists
• Keyword Software
• Keyword Databases

All of these tools can be located on the World Wide Web, and will help you in researching certain keywords and phrases and that you may wish to use for your website.

Although finding good, effective keywords can prove to be a bit time consuming, it is better to invest a little more time in order to achieve the best results.  Rushing through the process of choosing keywords and incorporating them into the content of your site will just be wasted time, as it will not get traffic to your site, nor will it improve your page rankings with the search engines.

With so many tools and processes available for you to use in your quest to find the right keywords, with a bit of time and patience you should be able to get your site optimized with the right keywords that will prove to be highly effective.  Remember that good keywords and keyword phrases are vital to the life of your website.  Make the task of finding good keywords a top priority when it comes to your website.  You may be pleasantly surprised when your websites’ traffic increases and your page rank goes up with the search engines; all because of a few, well-placed keywords!

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There is no denying that Google is the king of the hill when it comes to search engines. A fairly decent page ranking in Google is worth so much more than a better showing in other less prominent search engines. The reason for this is the overwhelming popularity of Google. A vast majority of internet users use Google’s services in looking for quality content on the internet. With the large number of people using it, a high page rank acts a great advertising opportunity for your website.

Because of the astounding amount of websites that submit their web pages to Google, the think tanks at Google decided to come out with Google Sitemaps. This service, which was started in June 2005, makes web page submissions to Google much easier but with the added bonus of getting detailed reports regarding the submitted page’s visibility in Google. With Google Sitemaps webmasters can continually inform Google about their web pages as well as any changes that they make to help improve their standing in Google. This program serves as complementary service to Google’s regular crawl, although it is considered that using Google Sitemaps can do a better job than the regular crawl.

Google decided to come out with the Google Sitemaps program as a way for the search engine to offer better search results to its users. With the current limitations of web crawling, usually not all pages are discovered. It is also difficult to determine if a page has changed. With so many uncontrollable variables, crawlers sometimes just make guesses. With Google Sitemaps it becomes easier to get a better picture of all the possible URLs in a website as well as the frequency of the changes that are made. Knowing these variables makes searching in Google a more robust and fruitful experience because users are assured that they always get a fresh index of web pages.

To take advantage of the Google Sitemap program, webmasters only need to download a free open-source tool called Sitemap Generator that helps in creating a Sitemap using the Sitemap protocol. Google hopes that webservers will eventually support the protocol so that webmasters will not take any other extra steps to in order to join the program.

Google Sitemaps also freely accepts codes taken from or generated by third party providers and even lists down all of the available third party software within the Google Sitemap pages.

XML-Sitemaps.com is one such provider that provides a free Google sitemaps generator for webmasters which will also produce a HTML site map.

Google’s software and service developers are continually tweaking and improving the Google Sitemap program to better address the needs of webmasters. Because of this, new features are continually added to the Sitemap program.

Some of the new features that have been incorporated now revolve around the reporting aspect of Google Sitemap.

When a site has been verified, Google can show webmasters the statistics and errors about the website as well as the web pages. Among the information that would be included are:

* The URLs that Google had trouble crawling including the reason why. Also included are the top queries that resulted in returns from their websites as well as those that brought traffic to their sites.

* The web page’s PageRank distribution

* The common text in external anchors that other websites used to link to their websites.

These new features, as well as others that are still being developed, brings tremendous advantages for webmasters because it makes the task of running a website so much easier. It also simplifies certain tasks that webmasters need to do to better manage their website’s page ranking. Ultimately, it gives their websites better exposure as well as the inclusion of more of their web pages in Google’s index.

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Affiliate marketing is an arrangement between an online merchant and affiliate, in which the affiliate earns a commission for generating sales, leads and/or clicks for the merchant’s web site.

Affiliate marketing works in a win-win situation for the merchant and the affiliate. The merchant gains opportunities to advertise his products for free to a larger market which will increase his sales. The more hard-working affiliates he gets, the more sales he can expect. By getting affiliates to market his products and services, he is saving himself time, effort and money in looking for possible markets and customers. When a client clicks on the link in the affiliate website and purchases the product, recommends it to others who look for the same item or buys it again, this way the merchant leverage his chances of earning. On the other hand, the affiliate marketer benefits from each customer who clicks on the link in his website and who actually purchases the product or avails of the service provided by the merchant. Usually the affiliate gets commission per sale, which can be fixed percentage or fixed amount. The best is that it won’t cost a single dime to join an affiliate program.

If you want to be an affiliate marketer and make money out of the Internet, you may follow these three most basic steps to start your effective affiliate marketing campaign.

Your first step is to identify a particular niche you are interested in or passionate about so you won’t be bored and forced to develop your affiliate web site later on. Focusing on a specific area you known well, it will help you bring out your best. Here are a few places you can research on – ClickBank Marketplace, AssociatePrograms.com, LinkShare.com, CJ.com etc

Secondly is to look for good paying merchants and high converting products .Make a list of good paying and high converting affiliate programs for your chosen niche and create a website. In choosing the products, you must also consider the support they are giving – Marketing materials may include articles, text links, banner ads, classified ads, reports, etc.

There are many affiliate networks and affiliate solution providers that can give you info on the most profitable products and best paying merchants. So be wise enough to choose the right affiliate program.

Now that you have decided which products to promote and the merchant you are supporting and have created your own web site with a domain name and reliable hosting, you are ready to promote. This is the toughest part, since it is through this that you would be able to increase traffic to the business website, sales and of course, profit. In affiliate marketing, it is possible to earn large sums of money in a short span of time if you use the right strategies and methods.

On how to promote the products would need a separate discussion. You must continue to educate yourself by reading books, courses or other articles online about the best and proven advertising techniques.

Remember, there is no quick path towards success. Affiliate marketing may seem very tempting due to numerous encouraging testimonies of merchants and affiliate marketers alike who have benefited from it, but it really involves in a great deal of hard work and persistence. You also need to be creative and flexible.

Most affiliate marketers don’t understand this, so when they don’t make sales, they quit, look for other programs and carry on the same mistake. In the end, they said that affiliate marketing is just one of those scams in the Internet. You can work your way to great success if you employ the right strategies in affiliate marketing. You can make money as an affiliate marketer  if you willing to do what it takes.

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Do you know that 95% of the people starting out in their internet businesses fail? In the middle of all the noise and hype on the internet today, not many people realize that all the ideas and techniques you can find are useless

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if you don’t first understand what your business model is or how are you going to make money on the internet. Even the most remarkable internet marketing technique will not work if you don’t understand how to apply it to your business.

The 3 most popular business models are:

1) Affiliate Marketing

Perhaps the most popular one out there, affiliate marketing provides a good start for newbies. Almost anyone can sign-up for an affiliate program for free and start promoting the chosen product or service. Commissions start coming in if someone will buy or participate in the programs promoted. Affiliate marketers don’t carry any risk, since they do not pay for the creation of the product, they do not handle customer service, they need not know the innards of internet transactions, like merchant accounts, autoresponder (what is that?), reciprocal linking, etc. It’s also possible to be an affiliate even without a website.

Some affiliate marketing programs you may participate in require little up-front investment. Some are free. It’s no surprise therefore that almost everyone and their neighbor promotes an affiliate program or another. In fact, if there is a single reason why the Internet today is so proliferated with ads and banners, it’s because of affiliate programs.

With the millions out there involve in affiliate marketing, only 5% ever make any money and only 1% makes really big money. The “Super Affiliates,” so they are called, do it very differently from the rest, therefore they earn the big checks.

2) Writing an eBook or other type of information product, recording an information CD.

This is a great strategy because there are thousands of possibilities for the type of product that you can create. There are so many niche markets that you can write about. It could be a course on Japanese gardens, how to start your own babysitting business, how to sell your artwork, taking care of your dog’s ears … there are endless topics and still many that have not yet been explored by online marketers. You don’t have to write the information yourself, you can get a ghost writer or hire someone to produce the CD.

EBook authors need to invest more than affiliates do. While affiliates can get something for nothing, the same is not true for the eBook type of business. EBook authors need to learn a lot more than affiliates are required to. They need to spend some amount of money getting the business up and running. However, when done right, the payoff in this online business model is much more rewarding.

These marketers make more money because they have very, very low production and maintenance costs. Once the product is produced, it doesn’t cost a cent to reproduce thousands of copies. Start-up costs can be covered by selling just a few copies of very high-margin eBooks. You can even recruit hordes of affiliates to do the selling for you.

3) Adsense

This has taken the internet by storm. There are tons of testimonials from people making outrageous income from adsense.

Adsense is Google’s advertising program wherein webmasters display ads from Google’s extensive list of advertisers. Unobtrusive text-based ads are served in member sites, who then earn a commission every time someone clicks on the advertisers’ links.

Google Adsense uses a technology to deliver ads that are highly relevant to the content of a page. Google’s engine will scan through the content of the page to determine its topic, and will then serve ads that are relevant to the page’s content. Running Google Adsense is quite simple. First build a website full of content of your desired niche or topic, and then register in Google’s adsense program. Once approved, you then paste a code in your page, and the ads start appearing immediately after you upload the changes to your server.

Google is silent on how it shares the revenue per click with their partners, but how much you will earn per click depends on the topic and the product being advertised. Products with profit margins of $10 for the advertiser will most likely give you a smaller pay per click than a product with a $100 margin. Similarly, ads with high conversion rates will normally give you higher payouts than less effective ads, since they can afford to pay more dollars per click, with a portion of that money going to you.

These are the top 3 most popular online business models today. No matter which model you choose, make sure you understand the basics. Stop buying courses or information not applicable to your business. Information overload can stop you before you even get started.